Creative Analyst
1247780
: India-Karnataka-Bangalore
CREATIVE ANALYST – JOB DESCRIPTION
Creative Analysts are the foundation of Yahoo’s Search Creative Development team.
They provide a core resource to a wide range of premium advertisers in the US Market to
support their search marketing campaigns. The objective of this process is to develop
quality proposals for premium advertisers on the Yahoo! Bing Network, thereby maximizing
Search revenue and client engagement.
The Creative Analyst’s role is pivotal in ensuring superior experiences for both users and
advertisers. CAs use marketing frameworks and analytics to strategize, build and optimize
campaigns to improve advertisers’ ROI. On a daily basis, Creative Analysts will be relied on
to help advertisers identify new keywords, effectively structure their campaigns and/or
develop new ads to drive the performance of their Search accounts.
PRIMARY RESPONSIBILITIES:
• Work closely in a team environment to provide development advice and implementation
for premium sponsored search advertisers (US Market), including finding new keywords,
developing and/or improving ad copy, and structuring accounts.
• Be an expert in all relevant Creative Development and Account Management tools
so that for any particular requirement, you can use the most effective and efficient tool
without the need for explicit processes or rules.
• Be an expert in adCenter guidelines and search marketing best practices.
You should be able to apply these to your daily activities and work closely with your
sales counterparts to communicate these directly to advertisers.
• Should be flexible and contribute to the on-going success of the broader Search Sales
Team by taking part in ad hoc projects.
BASIC QUALIFICATIONS:
• Experience: 0-3 years.
• Must be a Graduate with a University Degree.
• A good understanding of what search marketing is and a willingness to stay contemporary
on trends within the industry.
• Strong Microsoft Office Suite skills (Outlook, Excel, Word and PowerPoint).
BEHAVIOURIAL COMPETENCIES:
1. Problem Solving
Defines problems in a simple clear manner and Interacts with concerned people and tries
to find out an effective solution
Proactively and continuously keep the customer and stakeholders informed about the status of problem
2. Customer Focus
Builds credibility with customers by empathizing with his problem, proactively understands his customer needs and solving it promptly
Is courteous, energetic and engaging while dealing with customers
3. Communication
Interprets written communication effectively, seeks clarification and responds appropriately
Listens attentively and ask questions to understand others opinions and ideas
Communicates openly and directly with all stakeholders
4. Learning Orientation
Asks questions, seeks information about aspects of job which impacts customer delight
Keep himself abreast about what’s happening around (inside and outside the organization)
5. Results Orientation
Organizes and prioritizes work, uses time, resources wisely and takes ownership for
own results
Maintains focus on key performance standards and delivers results
Provides timely and accurate information to support tracking and reporting of own work
and results
PREFERRED QUALIFICATIONS:
• Strong working knowledge of ad campaign management and best practices.
• Experience servicing and/or consulting in a vendor/client relationship.
• Previous copy-writing experience a plus.
• Knowledge of broader marketing & advertising trends and frameworks.
SELECTION CRITERIA:
Stage 1: Meritrac Test
Stage 2: Business Specific Test
Stage 3: Personal Interviews
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